Why is Personal Branding Important in Today’s Economy?
For those working inside the corporate world, job security is almost non-existent. The net result of this radical shift in corporate culture is a new paradigm toward individualization and self-promotion.
Children: The Original Personal Brand Gurus
If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old.
How Different Do You Want To Be?
Should a product or business segment have its own unique and independent brand, or should it be a subset extension of the larger corporate or market segment brand?
Set Yourself A.P.A.R.T. from the Crowd
When trying to grow your business and establish a brand for yourself, it is key to find a way to differentiate yourself from your competition.
Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Read more
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