Why is Personal Branding Important in Today’s Economy?

For those working inside the corporate world, job security is almost non-existent. The net result of this radical shift in corporate culture is a new paradigm toward individualization and self-promotion.

Children: The Original Personal Brand Gurus

If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old.

How Different Do You Want To Be?

Should a product or business segment have its own unique and independent brand, or should it be a subset extension of the larger corporate or market segment brand?

Set Yourself A.P.A.R.T. from the Crowd

When trying to grow your business and establish a brand for yourself, it is key to find a way to differentiate yourself from your competition.

Be Your Own Adjective

Living true to your core attributes can be strong brand building.

Why is Personal Branding Important in Today’s Economy?

…Primarily because the workplace just isn’t what it used to be. For those working inside the corporate world, job security is almost non-existent....

Children: The Original Personal Brand Gurus

Kids have it nailed. If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old. Bring some paper and a crayon...

How Different Do You Want To Be?

Defining your brand as markedly unique or as a supportive part of a larger brand image. This question has been debated for years in corporate and product...

Why Customers Really Buy

Book cover
Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Read more

If you enjoyed this post, make sure you subscribe to my RSS feed!