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Why is Personal Branding Important in Today’s Economy?

…Primarily because the workplace just isn’t what it used to be. For those working inside the corporate world, job security is almost non-existent.... 

Children: The Original Personal Brand Gurus

Kids have it nailed. If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old. Bring some paper and a crayon... 

How Different Do You Want To Be?

Defining your brand as markedly unique or as a supportive part of a larger brand image. This question has been debated for years in corporate and product... 

Branding Resources

Why Customers Really Buy

Book cover
Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Read more

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