About

Andrea O’Neill is a brand strategist and managing partner of Transparency Strategic Brand Management.  She has successfully helped clients such as Travelocity Business, Sabre Holdings, Sabre Airline Solutions, First Preston, Fidelity, Rideau Recognition Solutions, Vertis and many more to successfully evaluate, manage and refine their brands. Andrea approaches each challenge with a balance of research, analysis, creative strategy and experience to successfully navigate the unique market challenges of her clients.

This blog is intended to serve as a resource for business and marketing professionals who want to effectively manage their brands for optimal results.