http://www.andreaoneill.com Brand strategy for Corporations and Individuals who want to create a clear, memorable and powerful brand identity Fri, 08 May 2009 17:35:29 +0000 http://backend.userland.com/rss092 en Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But ... http://www.andreaoneill.com/2009/05/why-customers-really-buy/ …Primarily because the workplace just isn’t what it used to be. For those working inside the corporate world, job security is almost non-existent. According to research data from Monster.com, only 26% of employees are confident in their job security, 54% are currently looking for their next job, and 90% of those ... http://www.andreaoneill.com/2009/04/why-is-personal-branding-important-in-todays-economy/ When it comes to memorability, the vulgar, the annoying, the irritating and the obnoxious individuals have it nailed. Howard Stern, Roseanne Arnold, Dennis Rodman. They all push the limits of what most of us consider social graces in some form or another, and yet they are famous for it. Most ... http://www.andreaoneill.com/2009/04/why-is-personal-branding-so-simple-for-the-obnoxious/ Kids have it nailed. If you want a quick lesson in some key personal branding basics, spend some time with a 5 or 6 year old. Bring some paper and a crayon to take notes, and you might just learn how to succeed in business. Number One: They know what they want ... http://www.andreaoneill.com/2009/04/children-the-original-personal-brand-gurus/ New Year's Day, like many holidays, is somewhat of an illusion that we play on ourselves. Time doesn't really start over each year on January 1st, just our calendar, our way of marking time. Yet somehow we feel like we have a clean slate on January 1st, and try to ... http://www.andreaoneill.com/2009/04/realistic-resolutions/ No one wants to fall. When we feel off balance in reality or in life metaphorically we reach out to grab onto things. We make instantaneous decisions to avoid landing on our rears and risking pain. Imagine yourself in your office or den, climbing a small step-ladder to reach a ... http://www.andreaoneill.com/2009/04/falling-isnt-failing/ 5 Steps to choosing your most powerful and effective personal brand attributes. When it comes to refining your personal brand, less is more. We are all complex and wonderfully multi-faceted individuals. Each of us has a multitude of adjectives that could describe us at any given time. As we craft our ... http://www.andreaoneill.com/2009/04/use-it-or-lose-it/ http://www.andreaoneill.com/2009/04/anatomy-of-a-strong-brand/ The intention of any efforts in Personal Branding is to set oneself apart from the crowd by creating a memorable impression of the unique characteristics you possess. This impression is perhaps the most powerful marketing tool you can create for yourself both personally and professionally. By clearly identifying and communicating ... http://www.andreaoneill.com/2009/04/put-first-things-first-brand-before-role/ 1. Significance in Your Life Most people like to conclude Top Ten lists with the most impacting point, but I need to start with this one because it truly is the #1 benefit that I hear from clients. We toil away at work and home ... http://www.andreaoneill.com/2009/04/top-10-benefits-of-a-personal-mission-statement/