Zen Mystery "Circle of Infinity, Circle of Simplicity, Circle of
Beginnings, Circle of Endings. Emptiness with Fullness, All things visible,
All things unseen. To End and To Begin-The Circle of Life."
I chose the chinese calligraphy character "Enso" as my logo and to represent my branding philosophy for a number of reasons:
The enso represents all things visible, and all things unseen. This is exactly what your brand is. It is the impression of all that you are and all that you stand for from the inside out. It is your simplicity and your complexity that makes you unique. And your brand should represent you in your entirety from beginning to end, encompassing your whole self, as the circular shape of the enso signifies.
Even though it is one of the simplest characters in the chinese alphabet, it never looks the same. Every example by every calligrapher is like a fingerprint of the artist. As in my practice, the principles to help you find your personal brand are simple, but how you integrate them into your life is as unique as your own fingerprint.
And of course, as a circle the Enso is reminiscent of the "O" in "O'Neill". I hope that whenever you see my mark or hear my name you remember that God sent you here with a brush and a mission... to make YOUR mark in this world!