Spam Filter Trigger Words
Tips to Help You Get Your Valid Online Newsletters Through the Filters and To Your Customers!

Spam filters get more detailed every day as they struggle to keep up with unscrupulous marketers who constantly find new ways to outsmart them. Unfortunately in this struggle, valid online marketers like ourselves get trampled in the process. We work hard to provide useful, REQUESTED content for our customers, and find it never reaches them because a filter has placed our permission-based marketing mistakenly in the Junk File.

Such simple words as "unsubscribe" in the body of the email, or "FREE" in the subject line are classic triggers. Does this mean that we can't offer our clients a way to change their minds on their subscription? Does this mean we can't offer valued customers a reward for their business in the form of a free offering? No, it just means we need to be careful word-smiths to avoid the filter pitfals.

Following are a few steps to help you survive the filters. They are not fool-proof, but they do help.

RESEARCH & TEST

1. Get yourself free yahoo, hotmail, and aol email accounts for testing before sending your newsletter. Send your composed newsletter to these test accounts first before the customer mailing. Check the accounts. Did it come through? Keep notes as to your success.

2. Install some of the popular e-mail clients (i.e. Outlook, Eudora, etc.) and perform similar tests.

3. Activate the e-mail filter options to test how they work.

4. Change the words slightly if you get filtered in your tests and see if you can get through on the next test.

AVOID THE FOLLOWING TERMS IF POSSIBLE:

Body Text Filter Terms (this is the difficult area)

1-800 1-888 100% free 100% guarantee remove :remove accept credit cards as seen on tv be considered spam be your own boss below is the result of your feedback form buy recommendation call toll free cash in on click here for removal click here to be removed click here to remove collect your $ confidentiality assured credit card # custom quote dear homeowner dear fellow entrepreneur debt free deleted from further communication earn extra income email marketing excluded from our mailing f r e e featured on tv for permanent remove free consultation free cruise free free free free yourself further transmission future mailing future promotion get out of debt get your free sample great internet services hair loss product home based business home business opportunity home shopping homebased business increase your revenue information you requested joke of the day life insurance quote limited time offer lose inches lose weight mailto:remove mailto:unsub making money online message has reached you in error message is being sent in full compliance message is sent in compliance money back guarantee money on the internet no obligation one time mailing onetime mailing one time message

online promotion please respond with remove r e m o v e reached you in error receive this message in the future received this email because received this email by mistake received this in error received this message in error receiving this special offer receiving this email because receiving this message because receiving this special offer reduce body fat removal information removal instructions remove as the subject remove in subject remove in the subject remove me in the subject remove on the subject line remove request remove you from our mail remove@ removed from any further mail removed from future offer removed from our in-house mailing removed from our list removed from our mailing removed from this mailing respond with the word remove satisfaction guaranteed special offer message subject line of remove this is not a spam this is not spam this message is not spam this message is sent in compliance to be deleted from our database to be removed click to be removed email to be removed from future mail to be removed from our database to be removed from our email list to be removed go to to be removed mailto to be removed please click to be removed reply to this message to be removed send an email to be removed send email to be removed send mail to be taken off to remove from mailing visit our web site visit our website webmasters only with the subject remove work from home you have won you wish to be removed your business on the Internet your email removed your time and interest

"To" Email Address Starts With

everyone fellow marketer free friend group list netmarketer nobody promotion winner

These terms increase in numbers quickly. It is similar to the issues websites have with search engines. The rules don't stay the same for long, because if they did, those who wish to exploit the rules will figure out how to do so. The efforts are intended to protect, but inherently create issues for valid marketing efforts in their wake.

What does this mean for small businesses and independent practitioners? It means we need to be as smart as the big guys in our strategies and marketing efforts. Successful marketing is all about making it through the clutter and getting your message heard. For additional resources to assist you in this: click here for more resources.

Andrea O'Neill, www.brand-coach.com

This list was compiled from research from the following:
http://www.internetbasedmoms.com/ezine_killer.htm
http://eprofitnews.com/spam-filters.shtml
www.cleanmymailbox.com/htaff.pdf
ezine-tips.com/articles/content/20021210.shtml
ezine-tips.com/articles/management/20020827.shtml
www.imakenews.com/wordbiz/e_article000094485.cfm
www.wordbiz.com/avoidspamfilters.html