A selection of work showing how I lead, turning ideas into usable systems.
3 Featured Examples
1
Leading teams. Developing people. Delivering together.
Leadership across an internal marketing function, agency engagements, and an independent consultancy.
At Pariveda, I owned recurring marketing delivery across customer proof, communications, events, website content, and thought leadership. I managed four direct reports and mentored five colleagues, and developed intake, briefing, prioritization, capacity-planning, and review processes.
At Sustena and Canal Branding, I led teams across strategy, design, project management, and production. Typical engagements involved 4–5 core team members plus 2–3 external specialists, brought together around a shared brief, clear priorities, and delivery milestones.
As founder of Canal Branding, I also assembled and directed contractor teams across the consultancy’s work.
What this demonstrates: direct management, mentoring, and leadership across disciplines and working relationships—from shaping the work to keeping delivery moving.
157%
More documented customer references
Created an automated process requesting references from engagement leaders at project close and billing.
100+
Thought-leadership pieces annually
Built the capture, review, and publishing system for leader-created content aligned with brand pillars and proof points.
~10 years
Relationships with Intuit and Sabre
Sustained approximately decade-long relationships with each client through Canal Branding, supporting evolving communications and marketing needs.
2
An organizational rebrand to unify and reinvigorate an organization and its members.
Global Business Travel Association · Sustena
GBTA needed to rebuild trust and clarify its value as new leadership took over and the industry evolved.
I led the strategic work and account through Sustena, from research and diagnosis through positioning, messaging, architecture, and activation strategy. The research drew on 42 stakeholder interviews conducted by our four-person consulting team.
The work connected positioning and messaging with brand architecture, visual identity, business tools, message training, website content, and launch communications. It brought the organization’s wider member value into focus, beyond its annual convention.
“Many Voices. One Purpose.” united the diverse voices of GBTA’s members around a shared ambition: advancing business travel. Community, learning, and advocacy became the ways GBTA would deliver on that purpose.
A system built to work at scale
The resulting rollout extended across:
1,530+new assets
5websites unified
36chapter identities updated
12committee identities updated
Rollout scale reported by GBTA in their 2022 Annual Business Report. My role was strategic leadership, research, messaging, creative direction, and brand architecture; GBTA and its delivery partners carried out the downstream rollout.
From strategic platform to public launch
The reveal and launch films show how the strategy became an expression for members to experience together.
Human-AI Partnership Pulse · You to the Nth Degree
I designed and built a guided experience that maps a workflow and identifies where human judgment matters, where AI can assist, and where review is needed.
What this demonstrates: translating a point of view into an experience people can apply to their own work. The Partnership Pulse is one of many resources I’ve created this way, spanning strategic work, leadership development, and human–AI collaboration.
Led four direct reports. Owned the organization's marketing function across customer proof/advocacy, communications, events, website/content and thought leadership. Also developed roadmaps, prioritization, capacity planning and budget allocation.
VP, Market Engagement • Pariveda
Created an automated process that increased documented customer references by 157%.
Owned recurring customer proof, references/advocacy and case-study work. Created an automated process that requested customer references from every engagement leader at project close and billing. Led the work through four direct reports.
VP, Market Engagement • Pariveda
Created a thought-leadership content program managing over 100 new pieces per year.
Managed the website redesign and content management. Created the internal thought-leadership program to align leader-created content with brand pillars and proof points, with a system for capturing, reviewing and publishing over 100 pieces per year. Led the work through four direct reports.
AI Skills, You to the Nth Degree
Created an integrated system of AI-driven resources for leadership development and personal branding.
AI Tool DevelopmentAI Workflow DesignProduct ExperienceContent DevelopmentThought Leadership
Engagement scope
Designed the HUMAN System and guided experiences spanning Personal Operating Profile, HUMAN Advantage, Aligned Ambitions, Intentional Trajectory and Powerful Presence; on-demand coaching, a leverage library and manager support. Built guided Custom GPTs, agent skills and reusable workflows with ChatGPT and Claude.
AI Skills, You to the Nth Degree
Maps the tasks in a workflow that can be delegated to AI and those that must remain human-owned.
AI Workflow DesignAI Tool DevelopmentProduct ExperienceInformation Design
Engagement scope
Created an AI skill that maps work in stages, assessing judgment demands and AI suitability at each stage. Provides guidance on what to protect, accelerate, and balance.
YOU TO THE NTH DEGREEHuman–AI Collaboration ReportHuman judgment · AI acceleration
AI Skills, You to the Nth Degree
Human-AI Collaboration Report
AI Workflow DesignAI Tool DevelopmentInformation DesignContent Development
Engagement scope
Created an AI skill that documents how an AI-assisted piece of work actually unfolded: what AI did, and where a human redirected, challenged, corrected or decided. Makes the human contribution visible, showing the rigor behind a deliverable before it reaches a client.
